JBFC Kids is an exciting initiative for kids ages 3–13, designed to welcome a new generation of film lovers, (and their families) into the Jacob Burns Film Center community. The art department was tasked with creating a fun branding system to be consistent throughout all the marketing materials. We first came up with the logo and color styles, I illustrated three creatures that act as the mascots being featured on a veriety of materials. This included designing the stamps and passports which kids would use as they visited the activities throughout the year.
JBFC Art Department: Susan Kineke, Erica Mercer, Victoria Fuks
Photo credits: Lynda Shenkman Curtis, Russell Peborde